Category: Articles

Building a Culture of Experimentation – Presentation Slides

Building a Culture of Experimentation – Presentation Slides

Construction industry companies of any size can develop and improve their business through experiments. Experimentation is a great, cost-effective way to explore new opportunities, learn new things, and implement what you’ve learned.

Excite with Information

Excite with Information

Information is everywhere, but only a small proportion of it has any effect on your target audience. Would you like to excite, educate, and engage your customers with information? Last-century advertising, boring PowerPoint presentations, and dull websites won’t energize or inspire your audience. Making the right people aware and getting them interested enough to take […]

Stand Out With Special Expertise

Stand Out With Special Expertise

Some AEC companies have a hidden treasure. It is their expertise, developed over the years, but overshadowed by the company’s so-called cash cows. One of my clients concluded that to sustain a leadership position, they had to move their special expertise into the limelight. The CEO of an established A/E firm approached me a while […]

Eight Benefits of Thought Leadership

Eight Benefits of Thought Leadership

A thought leader is an individual or company that clients, peers, and other stakeholders recognize as one of the foremost authorities in a selected field of expertise. True thought leaders give back to the business community or society, but also profit significantly from their status. In this article I’ll cover eight benefits of thought leadership […]

Use These 10 Slides for Your Startup Pitch

Use These 10 Slides for Your Startup Pitch

Are you preparing a presentation on your great business idea or startup? Here’s a checklist for a ten-slide presentation. I’ve collected this information from several sources. My main sources of inspiration have been Jean-Pierre Vuilleumier, Guy Kawasaki, Brad Feld, and David Cowan. The presentation should not be a list of bullet points, as this checklist. […]