Construction industry companies of any size can develop and improve their business through experiments. Experimentation is a great, cost-effective way to explore new opportunities, learn new things, and implement what you’ve learned.
Category: Articles
Excite with Information
Information is everywhere, but only a small proportion of it has any effect on your target audience. Would you like to excite, educate, and engage your customers with information? Last-century advertising, boring PowerPoint presentations, and dull websites won’t energize or inspire your audience. Making the right people aware and getting them interested enough to take […]
AEC Hackathon 2.7 Helsinki Was a Success
The AEC Hackathon 2.7 Helsinki 2015 was the first of its kind in Finland. The event brought together over 100 attendees; industry experts, designers, and software developers. 12 teams delivered awesome software within a weekend.
Research Results as E-Publications
Communication between researchers or academics and construction industry practitioners is not always easy. We helped our client, RYM, communicate research results from two research programs, each with a budget of over 20 million euros.
Stand Out With Special Expertise
Some AEC companies have a hidden treasure. It is their expertise, developed over the years, but overshadowed by the company’s so-called cash cows. One of my clients concluded that to sustain a leadership position, they had to move their special expertise into the limelight. The CEO of an established A/E firm approached me a while […]
Eight Benefits of Thought Leadership
A thought leader is an individual or company that clients, peers, and other stakeholders recognize as one of the foremost authorities in a selected field of expertise. True thought leaders give back to the business community or society, but also profit significantly from their status. In this article I’ll cover eight benefits of thought leadership […]
Use These 10 Slides for Your Startup Pitch
Are you preparing a presentation on your great business idea or startup? Here’s a checklist for a ten-slide presentation. I’ve collected this information from several sources. My main sources of inspiration have been Jean-Pierre Vuilleumier, Guy Kawasaki, Brad Feld, and David Cowan. The presentation should not be a list of bullet points, as this checklist. […]