Brand marketing is the process of establishing and growing a relationship between a brand and customers.
AEC Business provides B2B brand marketing services for technology companies in the real estate and construction sector across the world.
Brand marketing in a nutshell
Marty Neumeier, a branding thought leader, defines a brand as a customer’s gut feeling about a product, service, or
Studies suggest that feelings towards a brand have a huge impact on decision-making. Harvard Business School professor
Gerald Zaltman says that 95% of our purchase decision-making takes place subconsciously. If you want to influence how a
customer feels about your brand, you must provide the experience that creates the desired emotion. Hence, the mission of brand marketing is to create positive customer experiences.
How to do brand marketing
Brand marketing starts with understanding your customers’ values, motivations, and preferences. Your brand marketing must offer value throughout the customers’ buying process.
There are many tactics for brand marketing. Content marketing, education, communities, and events are among them. They are driven by your brand strategy.
How AEC Business can help
We have decades-long experience in brand-building and marketing in the AEC and IT sectors. Our B2B clients have succeeded in fostering long-lasting customer relationships and growing to new markets.
The purpose of content marketing is to provide the customers with valuable content that makes them know, like, and trust us more.
Our content marketing services include
- Content marketing strategy and management
- Blog and article series production
- Podcast production
- Video production
Many of our clients have a project-based business model. In addition, they carry out R&D projects. In both cases, project stakeholder communication is an essential success factor and a form of brand marketing.
We specialize in project stakeholder communication, from planning to post-project reviews. We provide communication management, content, and tools for your project’s success.
What would make your customers spend 30 minutes, an hour, two hours, or more on your content? The answer: a compelling e-learning course.
E-learning is a powerful brand marketing tool. With our SnowBook service, it is now easier than ever to get your own course up and running quickly.